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pose method of running

How not to heel-strike?

http://www.yourrunning.com/forum-how_not_to_heel_strike#comment-4591

Q: Here's a serious question from someone who definitely doesn't have perfect form. What can I do to improve my form so that I'm properly landing on the balls of my feet - and thus be a candidate for a pair of those garish colored Newtons?

And do I have to learn to run like that to be a successful runner? (Would Bobby be faster if adapted and learned to love the Newtons?)